Local SEO

Google My Business Profile is a free tool for managing a business presence across Google Search and Maps, with features for business information, reviews, photos, posts, and local visibility.

Google closed two loopholes in April 2026, review quotas and staff-name solicitation. Here's what's banned, what's still fine, and the compliant playbook that actually works.

NAP consistency doesn't get the spotlight reviews and backlinks do, but it's the quiet trust layer behind every local ranking. Here's why it matters and how to audit it properly.

Local citations explained simply what they are, why Whitespark's 2026 survey still ranks them a top-5 local pack factor, and how to fix NAP inconsistencies that quietly hurt rankings.

150 million+ local businesses now compete for Google Maps placement, and most guides get the priorities backwards. Here is what Whitespark's 2026 survey actually found moves the needle plus a readiness score to check your own setup.