Which PPC Calculator Do You Need?
- Is my campaign making money? Use the ROAS Calculator and the CPA Calculator.
- What ROAS do I need? Find your floor with the Break Even ROAS Calculator.
- How much can I bid? The CPC Calculator turns your target CPA into a max CPC.
- Buying display, video or social? Use the CPM Calculator to compare CPM and CPC prices.
- Testing ads? The CTR Calculator tells you if a winner is real.
- Planning next month? Turn a goal into a daily budget with the PPC Budget Calculator.
Every calculator uses the same formulas Google Ads uses in its own reports, supports rupees and other currencies, and shows a plain English verdict, not just a number.
New to paid search? Read how the Google Ads auction works and our Google Ads optimization tips.
Frequently Asked Questions
1Are these PPC calculators free?
Yes. Every calculator is free, needs no signup, and has no usage limits.
2Do they work for Meta, LinkedIn and Microsoft Ads?
Yes. ROAS, CPA, CPC, CPM and CTR are calculated the same way on every ad platform. Only the budget pacing rules in the PPC budget calculator are specific to Google Ads.
3Is my campaign data safe?
Yes. All calculators run entirely in your browser. Your spend, revenue and costs are never uploaded or stored.