Free SEO Tools

Simple, fast SEO tools that run right in your browser. No signup, no limits, and nothing you type ever leaves your device.

SERP Snippet Preview

See how your title and meta description look in Google on desktop and mobile, with real pixel width limits.

Open tool →

Keyword Density Checker

Paste any text or HTML and see the most used 1, 2 and 3 word phrases with their exact density.

Open tool →

SEO Slug Generator

Turn any title into a short, clean, search friendly URL slug. Works in bulk, one title per line.

Open tool →

Meta Tag Generator

Generate title, description, robots, canonical, Open Graph and Twitter tags ready to paste into your page.

Open tool →

Heading Structure Checker

Paste page HTML to see its H1 to H6 outline and catch missing H1s, duplicates and skipped levels.

Open tool →

Readability Score Checker

Get a Flesch reading ease score and grade level, plus long sentences and passive voice flagged.

Open tool →

Keyword Combiner

Mix up to three keyword lists into every combination, with broad, phrase and exact match output.

Open tool →

Alt Text Checker

Paste page HTML to find images with missing, empty, too long or filename style alt text.

Open tool →

Internal Link Checker

List every link on a page, split internal from external, and flag generic or empty anchor text.

Open tool →

Word and Character Counter

Count words, characters, sentences and reading time, and check limits for titles, ads and social posts.

Open tool →

Title Case Converter

Convert headlines to title case, sentence case, uppercase or lowercase, keeping acronyms intact.

Open tool →

Duplicate Line and Keyword Cleaner

Remove duplicate lines from keyword lists, trim spaces, drop blanks and sort A to Z in one click.

Open tool →

Practical SEO Tools for Everyday Work

These free SEO tools cover the small but important jobs that come up on almost every page you publish: checking how a result will look in Google, keeping keyword use natural and readable, writing clean URLs and meta tags, fixing headings, alt text and internal links, and building keyword lists.

Each tool is built by the team behind Brandella Journal and links to an in depth guide, so you can understand the why as well as the how.

Which Tool Should You Use?

Writing a new page? Start with the SEO Slug Generator, then the Meta Tag Generator.
Before publishing? Check your result in the SERP Snippet Preview and your outline in the Heading Structure Checker.
Auditing content? Paste it into the Keyword Density Checker and the Readability Score Checker.
Checking a live page? Run its HTML through the Internal Link Checker and the Alt Text Checker.
Building keyword lists? Use the Keyword Combiner, then tidy up with the Duplicate Line Remover.

New to SEO? Read our beginner guide, What Is SEO, or compare paid platforms in our SEO tools comparison.

Frequently Asked Questions

1Are these SEO tools really free?

Yes. Every tool on this page is free, needs no signup, and has no usage limits.

2Is my data safe?

All tools run entirely in your browser. Text, HTML and URLs you enter are never uploaded or stored on our servers.

3Will you add more tools?

Yes. New free tools are added regularly, including schema generators, technical SEO tools and PPC calculators.