Which Google Ads Tool Do You Need?
- Writing a new ad? See it as a real result with the Google Ads Preview Tool and check every asset with the Google Ads Character Counter.
- Building keyword lists? Sort them into ad groups with the Keyword Grouper, then add quotes and brackets with the Keyword Match Type Generator.
- Cutting wasted spend? Find costly words with the Search Term Ngram Analyzer and test your list in the Negative Keyword Tool.
- Setting up tracking? Create UTM tags and ValueTrack parameters with the Google Ads Tracking Template Generator.
Every tool follows Google's current help pages for responsive search ads, keyword match types, negative keywords and ValueTrack, and checks your work as you type.
New to paid search? Read how the Google Ads auction works and our guide to Google Ads negative keywords.
Frequently Asked Questions
1Are these Google Ads tools free?
Yes. Every tool is free, needs no signup, and has no usage limits.
2Do I need to connect my Google Ads account?
No. The tools never log in to Google Ads. You paste your text, keywords or reports, then copy the result back into Google Ads or Google Ads Editor.
3Is my campaign data safe?
Yes. All tools run entirely in your browser. Ad copy, keywords, costs and search terms you paste are never uploaded or stored.