What Is Organization Schema?
Organization schema is structured data that describes your company or brand: its official name, logo, website, contact details and the profiles that belong to it. Google can use it in knowledge panels and to pick the logo shown for your site.
It also helps search engines and AI assistants connect your brand to your social profiles, which supports entity understanding.
How to Use This Tool
- Choose the most specific type. An online shop can use
OnlineStore. A shop with a physical address should use the local business schema generator instead. - Enter your name, website and logo. The logo should be square or close to it and at least 112 x 112 pixels.
- Add your social profiles in sameAs, one full URL per line.
- Add contact details and IDs if you want, then copy the code into your home page.
Useful Organization Properties
| Property | What it does |
|---|---|
name, alternateName | Your main name and a common short name |
legalName | Registered company name, if different |
logo | Logo image, at least 112 x 112 px, crawlable |
sameAs | Links to your profiles on other sites |
contactPoint | Support or sales phone and email |
address | Your registered or main office address |
vatID, taxID | Business identifiers that match your country |
Google lists every supported field in its organization structured data documentation. None are strictly required, so add what applies.
Tips
- One page is enough. Google says you do not need this markup on every page.
- Use full URLs in sameAs, such as your LinkedIn company page, not just a handle.
- The
@idthe tool adds lets other schema on your site refer to the same organization. - Keep details identical to your website footer and profiles.
Want to go deeper on brand signals? Read what is entity SEO and brand authority vs domain authority.
Frequently Asked Questions
1Which page should have organization schema?
Your home page or a single page about your company, such as the About page. Google says it does not need to be on every page of your site.
2What is sameAs in organization schema?
sameAs is a list of URLs for your profiles on other websites, such as LinkedIn, Instagram, YouTube or Wikipedia. It helps search engines confirm those profiles belong to you.
3What size should my logo be?
At least 112 x 112 pixels, in a format Google Images supports such as PNG, JPG or WebP. Check that it still looks good on a plain white background.
4Is my company data sent to a server?
No. This organization schema generator works fully in your browser. Nothing you type is uploaded.